National Sales Manager - Remote
ReechCraft is seeking a National Sales Manager to lead our growth efforts by combining sales leadership, industrial sale development, large account management, and new business development into one accountable role. This position drives revenue growth, expands market share, strengthens dealer/distributor and rental partnerships, develops strategic accounts, supports Industrial MRO (maintenance, repair, operations) selling opportunities, and ensures disciplined follow-through from prospecting through customer adoption. The role works closely with leadership, marketing, operations, technical support, training, and the sales team to convert opportunities into profitable, long-term customer relationships. This position is remote with national travel required.
Responsibilities
- Lead overall sales growth efforts across assigned markets, territories, dealer/distributer channels, rental partners, catalog customers, large accounts, and new business opportunities.
- Develop and execute sales and business development strategies that increase revenue, profitability, customer acquisition, fleet penetration, industrial sales volume, and market share.
- Support, coach, and coordinate with Territory Sales Managers, product training staff, and other sales-related team members to align activity, priorities, customer follow-up, and performance expectations.
- Build and manage relationships with strategic customers, large accounts, national and regional rental companies, dealer/distributer partners, specialty contractors, branch teams, procurement contacts, and end users.
- Lead large account development, including corporate-level engagement, fleet procurement opportunities, regional leadership relationships, pilot programs, pricing coordination, and branch-level execution.
- Grow industrial sales by identifying target customers, improving product visibility, supporting programs, developing repeat-order opportunities, and coordinating sales tools that make products easier to quote, buy, and reorder.
- Identify, qualify, and pursue new business opportunities across existing markets, adjacent markets, emerging customer segments, and underdeveloped channels.
- Generate leads, conduct prospect outreach, schedule customer visits, deliver product presentations, support demonstrations, and advance opportunities through the sales process.
- Maintain disciplined CRM usage for customer interactions, opportunities, forecasts, quotes, follow-up activity, pipeline health, and reporting to leadership.
- Partner with marketing to develop sales tools, catalog materials, campaigns, presentations, case studies, videos, trade show materials, and go-to-market initiatives.
- Gather market intelligence, competitive information, customer feedback, product positioning insight, pricing input, and growth opportunities to support company strategy.
- Coordinate with operations, customer service, technical support, and training teams to ensure customer expectations, lead times, product education, setup support, and service needs are clearly communicated and met.
- Support customer education, dealer sales training, product demonstrations, setup and service training, safety-focused conversations, and new training program rollouts as needed to strengthen adoption and repeat business.
- Represent the company at customer meetings, branch visits, dealer/distributer events, industrial program reviews, trade shows, industry events, and partner development opportunities.
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Position: |
National Sales Manager - Remote |
| Organization: |
ReechCraft |
| Location: |
Fargo, ND
United States
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| Salary: |
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| Posting Start Date: |
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| Date Posted: |
9/22/2026 |
| Requirements |
- Associate or bachelor’s degree in business, sales, marketing, or a related field preferred; equivalent experience considered.
- 5–10+ years of sales, sales management, industrial sales, account management, dealer development, rental channel sales, business development, or strategic growth experience.
- Experience with motorized access, mast climber, scaffolding, hoist, rental, construction equipment, industrial products, or related technical products strongly preferred.
- Proven ability to develop new business, manage large accounts, grow existing customers, support sales programs, and convert opportunities into profitable long-term relationships.
- Experience working with dealers/distributors, national rental companies, specialty contractors, branch networks, corporate procurement teams, industrial customers, or complex key accounts preferred.
- Strong understanding of CRM discipline, sales forecasting, pipeline management, quote follow-up, performance metrics, customer relationship development, and sales reporting.
- Ability to communicate product value, ROI, utilization, total cost of ownership, safety, productivity, and operational benefits to customer decision-makers.
- Strong written, verbal, presentation, organizational, negotiation, and follow-through skills.
- Self-motivated, highly accountable, team-oriented, detail-focused, customer-focused, and able to work effectively in a remote environment.
- Valid driver’s license and ability to operate a motor vehicle safely.
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| Status: |
This listing expires on: 9/22/2027 |
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